Purposeful Placemaking for Lasting Impressions

With an ear to the past and an eye on the future, Baskervill leverages a 125-year legacy to inspire guest experiences that fuse functionality with modern innovation.

Baskervill is a global, integrated design firm rooted in the belief that great design empowers ideas and connects people. With the personality of a boutique, local team with the resources of a large, international powerhouse, the firm’s hospitality studio brings a specialized approach and a team of diverse thought-leaders to translating their clients’ hopes and dreams into meaningful user experiences.

Baskervill’s holistic design approach is what sets them apart. Weaving operational efficiency and aesthetic appeal, they believe the best solutions are born from the thoughtful blend of form and function. Their design process prioritizes humility and integrity, leaving no room for ego. Whether it’s crafting a compelling narrative to connect emotionally with users or optimizing workflows for operational success, Baskervill makes sure every design decision is grounded in purpose. And, as one of the oldest continually operating design firms in the United States, they know a thing or two about what it takes to stay fresh and relevant in a constantly changing landscape.

Baskervill is a champion of guest experience and an advocate for branded, curated details that elevate the everyday. Forever guided by their Ask. Listen. Create. methodology, they promote meaningful collaboration through an iterative process that harnesses the most genuine and powerful aspects of client brands to develop cohesive, engaging design programs that boost the bottom line.

Since its founding in 1897, the firm has challenged itself to remain at the forefront of an industry dedicated to defining what’s next. Their ability to innovate while staying true to their core principles has resulted in a rich legacy of groundbreaking spaces that stand the test of time. Their clients trust them for both their foundational design expertise and their ability to anticipate and navigate industry shifts, creating projects that maintain their impact and draw for years to come.

“While a sense of history grounds us, it’s the idea that design can solve the problems of the future that keeps us inspired,” comments Brad Richards, AIA, RIBA, Executive Vice President and Principal in the firm’s hospitality studio. “We’re here to start a conversation about the role great design plays in shaping a memorable guest experience—and provide a confident client experience along the way.”

Baskervill’s history of working with some of the world’s largest high-design hoteliers—including Marriott International, Hilton, Wyndham, and IHG—reflects architectural, interior design, and MEP engineering excellence across a range of projects, from prototypes to bespoke, luxury resorts. And while accolades don’t define them, the Baskervill design team includes Gold Key Award-winners and Boutique18 honorees and is currently ranked #9 on BD+C’s Top Hospitality Giants.

“What makes our continued success even more rewarding is that it reflects our ability to reach new heights while staying deeply connected to the values and relationships that have defined us for over a century,” says Richards.

Signature Projects by Baskervill

Project Information

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