Kettal’s contemporary collections vibrantly take W Algarve’s nature-inspired flowing interior design to the next level of luxury and comfort.

The awe-striking W Algarve, tucked amidst dramatic cliffs and sparkling waters of the Algarve, evokes an incredibly scenic ambience that blends its location’s beautiful scenery and rich Portuguese history with the W Hotel’s brand’s impeccable style. A project helmed by AB Concept, the flowing design of the hotel’s interior spaces takes inspiration from the destination’s breathtaking curved Benagil caves. In addition, blues, aquamarines and turquoise, which form the colour palette, are a subtle nod to the clear skies and balmy breezes of the Atlantic Ocean.

“We love to create expressive designs for both experience and memory, creating both impactful first encounters and lasting impressions. We are delighted to be working with W Hotels Worldwide to bring our joint vision of W Algarve to life, combining the cultural nuances and local traditions of this beautiful region of Portugal with W Hotels’ inimitable flair for thoughtful, intriguing and imaginative design across its hotel and residences,” says Ed Ng of AB Concept.

Every aspect of the design – from the fabrics to textures that grace the hotel, serves its own aesthetic and functional purpose. Here’s where Kettal’s exquisite collection plays a pivotal role in bringing the enchanting concept together while ensuring a cosy and luxurious atmosphere throughout the key areas.

Cala by Doshi Levien, as well as the Maia, Vieques, Band, Mesh, and Vimini collections by Patricia Urquiola infuse a touch of elegant comfort within the indoor and outdoor spaces, while the Bitta and Boma collections by Rodolfo Dordoni along with pieces from the Basket series by Nanna & Jorgen Ditzel complement the unique details of the interior design. Other notable collections from Kettal include Park Life by Jasper Morrison, Meteo by Konstantin Grcic, Mia by Michel Charlot, and Zigzag by Emiliana Design Studio. Kettal Studio’s Net and Landscape pieces were also employed to bring out the thematic tones of the nature-inspired concept.

Upon stepping into the entryway, guests are welcomed by a composition of design features based on Algarve’s extraordinary heritage. From here, the W Lounge draws attention immediately with an enthralling “wave” centrepiece comprising delicate glass panels fashioned after Moorish jewellery and oceanic bubbles.

Across the charming furnishing theme in the hotel, Kettal pieces create a welcoming sense of comfort and style. This is especially evident in outdoor areas like the WET deck and the rooftop restaurant Paper Moon. For example, Patricia Urquiola’s Vimini and Vieques, Basket pieces by Nanna & Jorgen Ditzel, and Meteo sunshades by Konstantin Grcic accompany guests as they soak up the sun while conjuring a chic outlook that blends with the hotel’s design language.

“The arrival of W Hotels in the Algarve marks a new chapter for both the brand and the Algarve region, which is known for its enviable Mediterranean climate and stunning coastline scenery,” said Candice D’Cruz, Vice President, Luxury Brands, Europe, Middle East & Africa, Marriott International. “Through the sophisticated, striking design and colourful, storied interiors, W Algarve will offer a vibrant escape that injects the location’s charm with W Hotels’ playful style.”

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