Architecture meets cinematic beauty in Giorgetti’s latest project, Pinkham Point to depict a virtual way of life inspired by iconic designs using today’s digital technology.

A unique anthology that merges architecture with cinematography, the Pinkham Project is presented by Giancarlo Bosio, the company’s Art Director and created by Giorgetti designers in collaboration with SuperResolution, a studio specializing in virtual environments and high-quality graphic pictures.

According to Giorgetti’s design commentary, this immersive project showcases a virtual villa which combines pure lines and rigorous geometries inspired by the design languages of Ludwig Mies van der Rohe and Frank Lloyd Wright. To complement the physical setting, cinematographic techniques consisting of wide tracking shots and close-up shots, together with a crescendo of music evokes a poetic narration of the villa’s architectural beauty.

Each of Pinkham Point’s impressive sets features signature touches and magnificent volumes amid a rich palette of textures and accents. The exterior brings together design and nature to honour scenes by Michelangelo Antonioni in Zabriskie Point, from which the name Pinkham came about, while the canyon of the Joshua Tree National Park hosts bodies of water and becomes the background for the Open-Air collection by Giorgetti.

For the interior, the key spaces – living, dining, kitchen, office and a “night area”, are illuminated by unique lighting designs created using perforated walls. Colours also play a significant role: white brings out a touch of minimalism while sandy tones and pearl greys are contrasted against vibrant hues of blue and octane.

“The Pinkham Point project was born from the need to build an alternative experience at the Salone del Mobile where we can share a heritage of ideas and projects with both Partners and Customers,” comments Giovanni del Vecchio, CEO of Giorgetti.