A couture-inspired sanctuary where sculptural forms, tactile materials, and deliberate spatial flow create an intimate, elegant retreat for discerning global tastemakers.
Tucked within the glittering precincts of Qianjiang New City, the SVIP Lounge at MIXC Hangzhou offers a sanctuary removed from the spectacle of modern luxury. Conceived by Singapore’s Avalon Collective, the lounge distills haute couture’s essence—where form, materiality, and movement compose understated elegance.
Amidst flagship boutiques, Grade-A towers, and the refined Park Hyatt, Avalon crafts a spatial narrative for a discerning elite: fashion insiders, global tastemakers, the quietly powerful. These guests seek resonance, not attention, and the lounge delivers with calibrated grace over grand gestures.
The design draws its cues from the structure and sensuality of couture. Sculptural furniture provides anchorage, while tone-on-tone textures and an earthy yet luminous palette evoke tactile richness. Polished green onyx, softly veined, recurs as a leitmotif—its depth both grounding and glamorous.
The spatial sequence unfolds with intention. Guests move through distinct experiential thresholds: Arrival, The Bar, The Salon, Private Rooms, and the Pre-function Gallery. Each space balances function with feeling, like a well-paced runway show—a fluid, deliberate unfurling of space mirroring a garment’s reveal.
Arrival sets a measured, sensorial tone. At the lounge’s heart, The Bar stands as a sculptural centerpiece—its green onyx counter layered like fabric, gleaming yet grounded. In contrast, The Salon is open and textured, segmented by soft textile screens that allow intimacy without enclosure.
Three private rooms extend this narrative of cocooned elegance. Each features bespoke wardrobe zones and opens onto a balcony—inviting the skyline while preserving privacy. These rooms serve not as retreats but as spaces for preparation—the quiet ritual of dressing, gathering, and becoming.
The journey culminates in a softly lit gallery where curated retail pieces are displayed with the restraint of an art installation. Here, commerce elevates to culture; every object becomes a deliberate punctuation in the lounge’s design language.
Avalon Collective’s design language is subtle yet profoundly expressive. In MIXC Hangzhou’s SVIP Lounge, it reveals itself through the weight of stone, the sweep of drapery, and the deliberate pacing between spaces. This is a couture sanctuary—tailored not in textiles but in spatial form. Like an exquisite garment, it conforms not only to the body’s contours but also to the vibrant energy of its guests.
Project: MIXc Hangzhou VIP Lounge
Location: China
Design Studio: Avalon Collective
Photo Credits: MIXc Hangzhou
Website: avaloncollective.com
